Because we love what we do.
Principal, Creative Director
Always curious and always laughing, Melissa has more than two decades of design and communications experience. She earned a master’s degree in publication design from the University of Baltimore and in addition to running MAD for 14+ years, she has served in a senior creative position for a DC-based corporation. Melissa has worked on a wide range of projects including large-scale branding systems, event branding, collateral design, website design, and identity design. Through her career and her home life with three children, she’s learned to be flexible and embrace change. If you happen to spot her driving in DC’s notorious traffic, she’ll probably be sipping coffee directly from her beloved French press.
Art Direction & Design
Jo’s bright, clear design style evolved in a variety of design settings, including in-house publications, and advertising. She has art directed and designed projects such as magazines, websites, identity and branding, as well as consulted on conceptual development. Jo earned her master’s degree in publication design from the University of Baltimore. At UMBC and Boston University CDIA, she kept budding designers on their toes as an adjunct professor. Jo is now teaching her young twins the importance of white space, proper kerning and how to find joy and inspiration anywhere.
A master at finding the right vendor for the best price, JoAnn has more than 20 years of experience in advertising and design, and her expertise includes project management, print production, vendor coordination, direct mail, and Mac production. She has successfully managed collateral projects with quantities that range from 50 to 500,000, and graduated with a degree in artful negotiation from The Academy of Badassery.