Amazon’s We Power Tech campaign
Rising up to a personal level.
AWS’ We Power Tech is a global campaign to promote diversity in the tech industry. MAD developed the logo which is customized and personalized to drive home the idea of inclusivity in an engaging way. Attendees are prompted to write a “WE” in their own script on stickers and collateral; at one event, MAD found a vendor who customized T-shirts on site, allowing attendees to add their own “WE” for a unique souvenir of the day. In addition, Amazon’s staff involved with the campaign “WE-marked’ their own promotional materials .
What We Did
Design Strategy
Concept Development
Logo Design
Graphic Production
“MAD Creative developed a highly effective design strategy. Not only did it exceed our expectations, it was fun.”
— Patricia Davis Muffett, Director, Public Sector Marketing, Amazon Web Services
