AWS Educate
Tech ed gets some street cred.
AWS Educate is an online learning platform used in more than 200 countries and territories. It connects 2,400 institutions, over 10,000 educators, and hundreds of thousands of students to cloud technology education for tomorrow’s tech workforce. AWS needed branding and design to universally appeal to its primary target audience―college students across the globe who can sniff out insincerity with superhuman speed. MAD Creative developed a storyboard with characters based on well-known “journeys” from start to success—Katniss from The Hunger Games, The Jedi from Star Wars, and Odysseus. We illustrated the conceptual journey for students and then translated the look and feel on to the websites for both students and teachers, as well as assets including ads, social graphics, promotional materials, marketing collateral, and event signage.
WHAT WE DID