AWS Educate
Tech ed gets some street cred.
AWS Educate is an online learning platform used in more than 200 countries and territories. It connects 2,400 institutions, over 10,000 educators, and hundreds of thousands of students to cloud technology education for tomorrow’s tech workforce. AWS needed branding and design to universally appeal to its primary target audience―college students across the globe who can sniff out insincerity with superhuman speed. MAD Creative developed a storyboard with characters based on well-known “journeys” from start to success—Katniss from The Hunger Games, The Jedi from Star Wars, and Odysseus. We illustrated the conceptual journey for students and then translated the look and feel on to the websites for both students and teachers, as well as assets including ads, social graphics, promotional materials, marketing collateral, and event signage.
WHAT WE DID
Design Strategy
Creative Direction
Website & Digital Design
Branding
Illustration
Promotional Design
Collateral
Social & Ad Design
student user homepage
badge descriptions
job search page
promotional postcards
ads on Amazon.com
career pathways
landing page on aws.com
social graphics
white papers
educator website
stickers
tee shirts
onsite at Find Your Grind Fest, university tour 2019
“With the overwhelming success of the collegiate AWS Educate branding, we knew MAD Creative would create the K-12 look and feel with the same success. And they did. ”
— Patricia Davis Muffett, Director, Global Public Sector Marketing, Amazon Web Services
custom icons
k-12 educate website
info sheet for k-12 educate website