The District Chef
Locally sourced in more ways than one.

Personal Chef John Derlega offers DC-area professionals the luxury of delicious seasonal, local food prepared from scratch at work, home, or wherever. He wanted a logo that mirrored his locality as much as his food’s. Inspiration was found in the DC flag as well as its acronym that worked for both place and person. MAD designed an identity that was seemingly simple in execution, but layered in meaning and complexity, just like the chef's creations.

What We Did