The GBTA CEO Symposium
How to influence the influential.

The Global Business Travel Association (GBTA) wanted to host an event that brought CEOs in the travel industry together in the nation’s capital. GBTA needed a design strategy that would pique the interest of very hard-to-reach executive leaders in an environment where schedules are as tight as legroom in coach. MAD developed a design direction around the theme “The most influential voices, the most influential city,” including a unique wooden luggage tag invitation along with high-quality print and web assets that truly spoke to this audience by conveying the exclusivity of the event and its C-level participants.