Global Business Travel Association (GBTA)
Moments in the sun … and some global fun.
With 7,000+ global travel professionals and 400+ exhibitors, the GBTA Convention is the business travel industry’s largest annual event. MAD created a branding system that captured the convention’s energy and excitement and its theme “Momentum.” Using a bright palette that reflected the event’s San Diego locale and eye-catching graphics that moved and changed, GBTA hosted a wildly successful event that saw a 45% increase in attendance and a satisfaction rate of over 90% from attendees and exhibitors alike. In addition to GBTA’s flagship event, MAD translated the “Momentum” branding for 4 other international GBTA sub brands including Latin America, Europe, Canada, and India.
What We Did
Design Strategy
Logo Design
Branding
Print Collateral
Digital and Social Media
Wayfinding & Signage
Advertising
Multilingual Production
convention website and app
branding style guide
onsite signage
sponsorship brochure
onsite signage
onsite signage
program, map and pocket guide
“The quality and scope of work that MAD provided was fantastic. Not only did it capture the spirit of the event, but it tied all our global events for the year together in a cohesive and exciting way.”
— Shantel Goodman, SVP of Global Marketing & Research, GBTA
conference landing pages for global events
Mumbai conference
Berlin conference
Berlin conference
Berlin ad
Toronto conference
Toronto conference