National Association for Enrolled Agents (NAEA)
A glow-up for a group with substantial gravitas.

NAEA is the national association for experts in federal tax law and practice. The 50-year-old organization needed a brand refresh to energize its members, appeal to new ones, and reflect a more diverse snapshot of a growing industry. MAD brought a bright, accessible visual voice to the association logo, responsive website, social graphics, presentations, advertising, style guide, and brochures. Gone was the frazzled middle-aged white dude under a pile of papers and in was a new logo with a fresh, clean palette and imagery that reflected the reality of the membership and the professionalism for which the association is known.

What We Did

Creative Direction
Logo Design
Branding
Website & Social Design
Presentation Design
Collateral Design