Amazon AWS Educate

Tech ed with some
street cred.

AWS needed branding and design to universally appeal to its primary target audience—college students across the globe who can sniff out insincerity with superhuman speed. MAD Creative developed characters based on well-known archetypes from The Hunger Games, Star Wars, and the Odyssey. We illustrated the conceptual journey for students and then translated the look and feel to the websites for both students and teachers, as well as assets including ads, social graphics, promotional materials, marketing collateral, and event signage.