Campaign Amazon “We Power Tech”

The collective power of “we” & making it personal.

Amazon Web Service’s “We Power Tech” was a global campaign promoting representation in the tech industry. MAD developed a customizable logo centered around the “we” to promote the idea of collective power. Attendees at events were prompted to write a “WE” in their own script on stickers and collateral; at one event, MAD found a vendor who customized T-shirts on site, allowing attendees to add their own “WE” for a unique souvenir of the day. In addition, Amazon’s staff involved with the campaign “WE-marked’ their own promotional materials .