Infographic Global Business Travel Association (GBTA)

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GBTA is the association for all things business travel. Beyond serving its global members, GBTA delivers research about the latest travel trends. It also partners with private sector companies such as AMEX, Uber & Freenow to publish industry specific information. With numbers, stats and data flying and the rapid change in travel, the association needs “at-a-glance” communication. MAD Creative creates reports conveying information in easy-to-understand chunks while still telling the story. So non-number crunchers can get at the important numbers. Easily.

Melissa is incredibly talented. She takes complex insights and graphically presents them in a way that generates interest and deep understanding of our research.

Chris Ely, Director of Research, GBTA