GBTA Annual Convention Branding

something fun

With 7,000+ global travel professionals and 400+ exhibitors, GBTA’s annual Convention is the business travel industry’s largest event. We’ve created branding and collateral for this event for several years. From bright palettes & reflected the event’s San Diego locale to eye-catching graphics that moved and changed, GBTA hosts this wildly successful event that regularly sees a satisfaction rate of over 90% from attendees and exhibitors alike. In addition to GBTA’s flagship event, MAD translates the look and feel branding for 5 other international GBTA sub brands including Latin America, Europe, Canada, India & APAC.